Tuesday 29 September 2015

Challenge 4 - Understanding AUDIENCE

Pete Buckingham is a leading authority in understanding what audiences like and how an audience is constructed.

Activity: watch and discuss the different methods he models to analyse audiences. Compare to Demographic only methods.
CHALLENGE OUTCOME: Present an analysis of two different Audience types including examples of WHAT they watch,  WHY they are likely to enjoy it and  HOW they consume films.
DEADLINE: 5th October

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